Kodiak Cakes instills nature in every aspect of its business, from the ingredients and branding, to the multiple environmental funds and events they donate to and help organize. I wanted to instill these same values in this print campaign and combine them with the fact that most of their products are heavily filled to the brim with protein. I did this by showing that regardless of what beast you are, Kodiak can provide you with the hardiest of meals and can help anyone in their quest to “Maul the Day”.