A Multi-Model Ad Campaign for the Largest Non-Profit Hotel Chain.
I was challenged to create a 5-part campaign with a group of two other peers of mine for Best Western. What came of it was an idea to create a collaborative website between Best Western and any college wanting to participate. Alongside that, we created a new program to travel and study abroad (but more focused on travel) and an incredible and safe student-oriented travel and discount program using Best Western hotels in not-so-trafficked and cheaper areas of the country and world to travel to.
We came up with the idea to create a collaborative program with colleges using their own website designs. We created multiple destinations offered by Best Western that cater to younger crowds and larger groups of people, with select hotels offering multi-bed rooms and steep group discounts alongside the loosening of some rules like quiet hours and the number of people who could be in a room. This website explains the majority of the program and everything it offers, alongside promoting a book to help students learn how to travel safely and free luggage for program participants. If you click on the link above, that will take you directly to the mock website showing off these many details and features.
Here is a set of cartoon posters I designed and drew to try and advertise the program and the many diverse and beautiful places that you could go to with Best Western.
The branded luggage, alongside two wraps that promote the program, these wraps would go on buses used by universities to transport students to and from campus safely.
Partners: Kaitlin, Hallie
